How Authors Should Market Themselves Online - Digital Book World

posted on 03 Aug 2015 15:38 by flippantlemon8049
Yes, authors must possess a existence on additional sites, including GoodReads, Library Thing, Amazon, Google+ and much more standard social media, but the personal website can be the sole "real estate an author totally controls" and also it's "the most critical tool inside an author's kit to have new followers."

Why Publishers Must Leverage Original content (Book Business)

On the heels associated with Simon & Schuster's launch regarding Glommable, the actual Touchstone Publications "binge-worthy" pop-culture site, one writer believes much more publishers need to adhere to this trend, as "the insights it will supply to the publisher with regards to customers is invaluable." Efforts to create comparable projects will undoubtedly call for plenty of sound content, but, within this writer's opinion, the actual efforts are usually really worth it: "The a lot more the particular industry understands regarding readers (and non-readers), the actual better."

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HarperCollins UK Launches Game of Thrones App (Bookseller)

HarperCollins UK partnered together with author George R.R. According to the press release, there will probably be over 60 million connected cars inside 5 years, along with "car-focused telecom, hardware, as well as software will drive $51 billion in annual income through 2018.". "The vast majority of individuals don't just want text dumped on a screen and also aren't interested inside the same stories re-told along with slight variations," writes Amy Sterling Casil. "We want more accurate information on usage and how many libraries we have," Paul Blantern said. "This can be one of the causes why younger visitors favor paper books."

Amazon's US Prime Membership Jumps in order to 44 Million (Huffington Post)

A new Consumer Intelligence research Partners (CIRP) analysis associated with consumer purchasing patterns about Amazon was launched for that past quarter, also it exhibits that will Amazon Prime now has 44 million members within the US, investing an typical associated with $1,200 per year, compared in order to $700 with regard to non-members. CIRP estimates which 47 percent associated with US Amazon clients use Prime. Membership features greater than doubled within the past a couple of years. in order to Integrate using Android Auto (PR Newswire) announced in the press launch which it now props up Android Auto operating system, becoming "the first and just audiobooks application" to complete so. Martin and in addition the digital item studio reason to generate an app for fans regarding the television present "Game involving Thrones." The Particular app will be the "bridge product" pertaining to fans who have certainly not read your books, allowing these to input exactly where they're in the series and get spoiler-free extracts via across the e-book series. Inside Shatzkin's view, publishers "should insist that will authors have websites along with build them if necessary," ensuring every 1 associated with the author's publications (even if some tend to be from the distinct publisher) are generally current about the site. Moreover, publishers should "audit" these sites and gives recommendations when necessary.


A website, in accordance with market guru Mike Shatzkin, is surely an "anchor"--"it will be the only real web existence mcdougal is aware of s/he will always control."

Library data inside the UK for you to be Improved (Bookseller)

Coming on the heels of a latest record in which only 70 percent associated with youngsters in the UK visit public libraries, also because the disputes as well as fallout stemming via which announcement, your chair with the Leadership for Libraries asserted "the information isn't good enough" and that he will engage a data analyst for you to consider it. "The proven fact that we're debating the particular data shows which no one understands the particular truth."

Who Are Generally Tomorrow's Readers? (Joe Wikert)

One author discusses the lengthy run associated with ebooks along with younger people's reading patterns. the publisher will continue to update the actual app along with future seasons in the display and upcoming publications inside the series.

According to Shatzkin, "it is actually regular past time regarding publishers to be providing that will help."

Publishers needs to be encouraging on this endeavor, but, based on Shatzkin, rarely are